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Datacratic's Dataviz System
At Datacratic, working with data often means data visualization (or dataviz): making pretty pictures with data. This is usually more like making fully machine-generated images than carefully laying out...
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Using make to Orchestrate Machine Learning Tasks
One of the things we do at Datacratic is to use machine learning algorithms to optimize real-time bidding (RTB) policies for online display advertising. This means we train software models to predict,...
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RTB Pacing: is everyone doing it wrong?
I've written some follow-up posts to this one, as a series called Peeking into the Black Box, so I'm grandfathering this post in as "Part 0" of the series.I read an interesting post on the AppNexus...
View ArticleReal Time Bidding, Characterized
There doesn't appear to be a good Wikipedia entry for RTB for me to link at the moment, when I want to blog about it so I'll draft my own explanation here. (Edit: there is an entry now, but I like my...
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Peeking Into the Black Box, Part 1: Datacratic’s RTB Algorithms
This article is about the statistical and economic theory that underlies Datacratic’s real-time bidding strategies, as a follow-up to my previous article on how we apply control theory to pace our...
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Peeking Into the Black Box, Part 2: Algorithm Meets World
In Part 1 of this series, I claimed that Datacratic’s RTB algorithm is able to take advantage of other bidders’ sub-optimal behaviour and navigate around publisher price floor in order to achieve...
View ArticleMapReduce avec parallel, cat et une redirection
Un projet sur lequel notre équipe d'apprentissage machine travaille actuellement est un engin de recommandation qui sert à générer des courriels personnalisés pour les clients d'un magasin en ligne. Le...
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3-way Trie Merge - Part I
Welcome to my little corner of the datacratic blog where I'll be writting about random bits of interesting code that I happen to be working on at the moment. I'll start things off by describing a fun...
View ArticleTechnology Preview Release of RTBkit
Today is a big day for Datacratic and we couldn’t be more enthusiastic. We are releasing the first open source version of RTBkit, our real time bidding platform, which represents several man-years of...
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The Too Good To Be True Filter
At Datacratic, one of the product we offer our customers is our real-time bidding (RTB) optimisation that can plug directly into any RTBKit installation. We’re always hard at work to improve our...
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Peeking Into the Black Box, Part 3: Beyond Surplus
In Part 1 of this Peeking Into the Black Box series, I described how you could compute the expected economic surplus of truthfully bidding on an impression in an RTB context. I then explained that you...
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Peeking Into the Black Box, Part 4: Shady Bidding
In Part 1 of this series, I said that in real-time bidding, we should “bid truthfully”, i.e. that you should bid whatever it is worth to you to win. To compute this truthful value, given a target cost...
View ArticleRubicon Tech Talk - The Algorithms Automating Advertising
I was invited to speak on a panel at a Rubicon Project product launch, and this is the video of the event.TECH TALK- THE ALGORITHMS AUTOMATING ADVERTISING from Rubicon Project on Vimeo.Catégorie:...
View ArticleYour Audience Model as a Basketball Team
The data journalists over at FiveThirtyEight recently posted a controversial article entitled The Hidden Value of the NBA Steal whose central thesis – that NBA players good at something other than...
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Visualizing High-Dimensional Data in the Browser with SVD, t-SNE and Three.js
Data visualization, by definition, involves making a two- or three-dimensional picture of data, so when the data being visualized inherently has many more dimensions than two or three, a big component...
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Data-Driven Business Models: Challenges and Opportunities of Big Data
Recently, Datacratic's CTO, Jeremy Barnes was interviewed as an expert source for the Engaging Complexity: Challenges and Opportunities of Big Data report by Dr. Monica Bulger, Dr. Greg Taylor and Dr....
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Tales of a RTBkit adventure.
RTB gave you the power so ... now what ?Power comes with a price, in this case the price you pay looks like a pretty complex distributed system. Developing one of these systems will chew up resources,...
View ArticleArbitraging an RTB Exchange
Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an...
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Computational Complexity, Cloud Computing and Big Data
War StoryMost of the data we use here at Datacratic is stored on Amazon’s S3 with the compute jobs running on EC2 instances accessing this data as needed. A few months ago, our operations team noticed...
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